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Explode Your Profit Potential With CPA - High Quality PDF Ebook 43 Pages

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"Not Making Money With PPC Anymore? Explode Your Profit Potential With CPA"AdSense and other PPC forms of website monetization are dead.I'm sorry, you've heard that already?AdSense has been dead for a while now - it's nothing new.Most people...
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"Not Making Money With PPC Anymore? Explode Your Profit Potential With CPA"

AdSense and other PPC forms of website monetization are dead.

I'm sorry, you've heard that already?

AdSense has been dead for a while now - it's nothing new.

Most people know that AdSense isn't profitable anymore and that the best days of the whole PPC advertising model have already passed them by.

Here's the funny thing though. Everyone I talk to tells me how horrible business is with PPC and how much profits have dwindled, but no one tells me they stopped using it to monetize their site.

If AdSense isn't making you money, why do you continue using it? I've long since ditched PPC for my advertising profits, switching instead to CPA. I couldn't be happier.

Cost Per Action, or CPA, is a fresh new way to monetize your website. If you are having difficulty making money with your current websites, then it's time to start learning how CPA can work for you.

CPA is a system that has the potential to pay you significantly more money than conventional campaigns. While with PPC you might be making $0.30 per click, with CPA you can make as much as $40 per action. You can drive less traffic, have fewer hits on your website, and still make MUCH more money.

CPA is an easy and innovative way to capitalize on whatever traffic you are getting, even if it's just a few dozen hits a day.

Google, Yahoo! and eBay are all planning on unleashing their own CPA programs this coming year. Before they introduce CPA to the Internet masses, this is your chance to learn what just a few people right now know...

You Could Be Using CPA To Make Money Right Now!

I was never properly introduced to the benefits of CPA. In fact, I only found out about it when a Wii arrived one day by mail.

Have you ever had one of those days when nothing was going right? One of those days when every time you pick up a pencil, it breaks?

That was the day I learnt about CPA. It was one of the worst days I've had in a long time and the type of day that I was pleading for something good to happen to me.

My prayers were answered when the mailman arrived. I was sitting on my couch, working with my laptop on my lap. I was watching TV and trying to monetize a website I was having trouble with. The situation was frustrating and I was ready to pull my hair out.

I heard the mailman come up my front path like I do everyday and I was expecting to hear the soft thud of the few envelopes and bills slide through my mail slot and land on the floor of my hallway. Instead of a soft thud, the doorbell rang. A little confused, I answered the door and the mailman asked me to sign for a package.

I hadn't ordered anything (or at least I didn't think I did) so I had no idea what this package was.

You can understand my excitement when I saw what the package contained. I was so startled by the joy that I almost dropped the Wii.

Sitting on the top of the gaming system was a little note explaining that I had won an online contest and the Wii was my gift of choice. The note came with a website address that contained more details.

I surfed to the website and saw that the page looked familiar. It was a squeeze page that asked for my details and in exchange, entered me in a contest to win a free gift. The website went further, explaining that this was the concept behind CPA and that if I was interested in Internet Marketing, CPA could be profitable for me too.

I didn't give the offer much thought, I quickly hooked the Wii up and spent the rest of the afternoon relaxing and playing video games.

As I was playing, I couldn't stop thinking about how cool it was that I won such an awesome gift for doing nothing. The wheels in my head were turning and I knew this was a system that I could exploit for my own advantage.

I started researching CPA and the ways that I could use it with my stagnant websites. I was frustrated that my current websites weren't making as much money as I knew they could, so I figured there was no harm in creating CPA campaigns to go along with the PPC ones I had.

I knew firsthand how powerful the CPA campaigns could be, but I had no idea how profitable they were. For each lead, I was getting paid a tremendous amount more than I was making per click. After running both PPC and CPA campaigns simultaneously for a couple of weeks, I took the PPC ads down. They were just holding my profitability down.

Learn How To Make Over $20 A Lead!

There are lots of different ways to monetize your website, but most methods commonly used either involve getting thousands of people to click on an ad that pays you less than a quarter or convincing people to spend their money on a product that you make a percentage of.

Neither option is as simple as the CPA option. CPA Explosion will show you how to take a small amount of traffic and make a tremendous amount of money from each person, without convincing them to purchase anything at all.

CPA is a win-win-win formula for everyone involved. Advertisers win because they are paying you for a lead, your customers win because they will receive a gift for their action and you win because you'll get a fat paycheck for your hard work. CPA works well for everyone.

CPA Explosion will teach you how to create your very own CPA campaign and it will teach you exactly how to properly configure your campaign so that it is guaranteed to make you a profit.

One of the truly beautiful things about CPA is that there is virtually no downside to running a campaign. A failed campaign doesn't cost you anything and it won't upset your advertisers. A successful campaign can make you thousands of dollars instantly.

What are you waiting for? See how CPA Explosion can make you money today.

CPA Explosion Will Help You...

Understand What CPA Is And How It Can Make You Money!

Generate The Targeted Leads That Companies Pay The Big Bucks For!

http://unselfishmarketer.com/showme/Launch Your Very First CPA Campaign!

Get Some Of The World's Biggest Companies To Recommend Your Campaigns!

Understand The Difference Between Leads And Sales!

Make Much More Money With CPA!

"Learn The Industry Before Everyone Else Does!"

Before the end of the year, the major advertising companies on the Internet are planning on launching their own CPA networks. Once Google launches its own AdSense-like system, you can be sure that every one on the Internet will want to try it out and see how much better CPA coverts.

This is your only chance to learn the CPA market before the rest of the world does. This is your only chance to compete and hone your skills before the competition gets fierce.

If you have ever wished you were running PPC campaigns before AdSense launched (you know, during the days when it was MUCH easier to make money if you knew what you were doing), this is one opportunity you don't want to miss. CPA Explosion will teach you everything you need to know to start making your own fortune with CPA.


Contents

 Introduction.......................................................................................................................3 Chapter 1: Google – The Why & Where-To ..........................................................5 Chapter 2: What Is CPA Advertising?......................................................................7 For The Advertiser.......................................................................................................7 For The Publisher.........................................................................................................8 Chapter 3: How CPA Works.......................................................................................10 Chapter 4: CPA & Affiliate Marketing? ..................................................................12 Chapter 5: For Who Does CPA Pay? ......................................................................14 Commission for Sales ..............................................................................................14 Generating Targeted Leads ...................................................................................14 Chapter 6: Why Use CPA? .........................................................................................16 Big Names Advertise Using CPA..........................................................................16 Big Names Such As…? .............................................................................................17 Creating Your Relationship ....................................................................................20 Which Is Working Best?..........................................................................................21 Chapter 7: It’s Not Click Fraud, But……................................................................26 Chapter 8: Your First CPA Campaign.....................................................................29 Step 1: What Is Your Topic?.................................................................................29 Step 2: Site Targeting.............................................................................................31 Step 3: Site Content ................................................................................................32 Step 4: Get Traffic ....................................................................................................34 Step 5: Apply!.............................................................................................................35 Chapter 9: Making Money From CPA.....................................................................37 Setting Up ....................................................................................................................37 Method 1: Here & Now............................................................................................38 Method 2: Focus On Your Bottom Line.............................................................39 Method 3: Give & Take ...........................................................................................40 Conclusion........................................................................................................................43 


Introduction Paid advertising on the internet is now a massive and truly global business, and with every passing day it just keeps on getting bigger. For example, in the first quarter of 2006, internet advertising revenues reached a new high of $3.9 billion and by the end of the third quarter of the same year, this figure had gone past $4 billion. However, in the same Q3 period in 2007, internet advertising revenues surpassed $5.2 billion, setting another new high and continuing the trend of record breaking quarters that has been a constant ever since the Internet Advertising Bureau started keeping records back in 1996. With the ever-increasing worldwide popularity of the internet, this is probably only what you would expect. Nevertheless, moving from $4 billion to $5.2 billion dollars in one year indicates a phenomenal rate of growth, indicating that more and more businesses are wiling to commit ever more substantial proportions of their advertising budgets to promoting their businesses online in order to get their name and products in front of an increasingly discerning internet-connected global audience. And, as they have done for the last few years, Google continue to monopolize and dominate the online advertising industry with their preeminent advertising programs AdWords and AdSense. This also continues a trend that was initially established when Google revolutionized web publishing and advertising by turning personal blogs, websites and forums into potential revenue generating centers for individual webmasters, whilst at the same time setting new standards for effective and affordable targeted promotion and advertising. Both of Google’s phenomenally successful programs operate on the basis of what is known as the Pay Per Click (PPC) or sometimes the Cost Per Click (CPC) advertising business model. In simple terms, using PPC involves a website or blog publisher agreeing to carry AdSense ads on their site, whilst an advertiser who is looking to promote their products online approaches Google through the AdWords program. Google then places these ads alongside relevant Google search engine results, as well as on targeted websites and blogs. 3 For example, if an advertiser is selling automobile products, then their adverts will only appear alongside automobile related search results and on websites and blogs that focus on matters pertaining to cars or automobiles. As suggested above, the internet advertising industry is huge, and Google owns a very significant chunk of that market. You can therefore work out for yourself that they must be earning phenomenal amounts of money from the AdWords and AdSense programs. And yet, it is known that Google are now actively looking at introducing other forms of promotion to their advertising business portfolio, which of course raises the question of why it would be doing so, and what types of advertising are they most actively interested in? And this is not some idle rhetorical or 'for interest only' question. What Google decides to do in the online advertising market, you can almost inevitably guarantee everyone will eventually do. Therefore, knowing why Google are doing what they are doing, and the direction that they are moving in should give any savvy internet marketer or online business entrepreneur a clear insight into where online advertising is likely to go over the next two or three years. This, in turn, should enable anyone who is in this situation to position their business to be able to maximize the received advertising revenues as the market continues to develop. 4 Chapter 1: Google – The Why & Where-To Given the track record of Google and the amount of resources that they can allocate to any new project that they become actively involved in, it does not take a rocket scientist to work out that whatever projects Google choose to put their weight behind will inevitably become a big thing on the net. It therefore follows that if you are an internet marketer or conduct any of your business online, you should also be taking a good, long look at the same things that Google is looking at right at this moment. It bears repeating that PPC advertising has been phenomenally successful over the last five years or so, but you should also understand that the PPC advertising model is not without its flaws. In fact, PPC advertising was first launched onto the World Wide Web back in the dot-com days of the 1990s. However, most of the major players of the time decided to pull their PPC programs from the market pretty quickly because of the problems that they had with them. And, perhaps most surprisingly, the same problems that plagued them back then are pretty much the same ones that are still with us today. The primary flaw that was evident back in the ‘90s that is still with us today is that of click fraud. This takes many different (and increasingly sophisticated forms) but here is a very simple click fraud example. Because AdSense is largely computer managed, it is relatively easy for a less than honest Webmaster to set up websites for no other purpose than the delivery of AdWords ads. He or she then creates their own artificially generated traffic by using what are known as 'hitbots' (computer generated hits) on their ads. They get paid each time ‘someone’ hits their ads and so this can be an extremely lucrative operation, one which costs them very little in terms of either money or time. Now, of course, this is a very simplistic view of how click fraud works, and equally obviously, the large PPC networks like Google, Yahoo and MSN have sophisticated systems in place to detect such attempts to defraud them and their advertisers. Unfortunately, it is usually the case that the fraudsters are one or two steps ahead of the fraud detectives, and therefore this is a continuing and increasingly problematical situation. 5 For the large players like Google and Yahoo, it is also a very expensive problem, as they have to spend more and more money on trying to prevent click fraud as one vital element of protecting their own business interests, as well as those of their advertisers. But this problem has been around for at least ten years now, and it seems that even mega-wealthy monolithic corporations like Google have still not found a complete solution for the problem. It therefore seems reasonable to question whether anyone can ever find a perfect answer to the problem of click fraud, and perhaps even to suggest that the answer to this question is most probably a resounding and somewhat depressing ‘no’. PPC advertising can be extremely expensive as well. As an advertiser, you pay every time someone opens or views your ad, even though no sale is made. You could therefore potentially spend thousands of dollars in advertising using PPC and never make any sales! It is also worth remembering that many businesses in the world’s most developed economies are struggling financially, and therefore having to impose budget cuts because of steadily falling profits. These companies, who between them represent a significant portion of the online advertising community, are finding it increasingly difficult to establish a clear return on their investment from certain types of online advertising. The nature of PPC advertising, in particular, makes it difficult to establish a clear and direct link between revenues spent on advertising and sales directly generated from doing so. For all these reasons, Google (and therefore the rest of the internet advertising business community) is beginning to look beyond the PPC advertising model to explore the opportunities offered by what is variously known as Cost Per Action or Cost Per Acquisition advertising. Whichever phrase you choose to use, this form of advertising is universally known as CPA. Everyone else is looking at CPA advertising as a viable alternative to PPC, so let us do the same throughout the rest of this book. 




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